Free Resource

Profit Margin Diagnostic Worksheet

Fill in your last month’s numbers to instantly see your key margins, benchmark against industry standards, and identify where profit is leaking.

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This worksheet takes 10 minutes to complete. You’ll need your most recent Profit & Loss Statement. Fill in the yellow fields, calculate the results, and compare to the benchmarks at the bottom. If you don’t have a P&L, that’s the first thing to fix.

Step 1 — Enter Your Numbers

Revenue & Gross Profit

Gross Profit
Revenue − Cost of Goods Sold
Gross Profit Margin
(Gross Profit ÷ Revenue) × 100

Operating Expenses & Net Profit

Net Profit
Gross Profit − Total Operating Expenses
Net Profit Margin
(Net Profit ÷ Revenue) × 100

Key Ratios

Payroll as % of Revenue
(Total Payroll ÷ Revenue) × 100
Overhead Ratio
(Total Operating Expenses ÷ Revenue) × 100
Gross Margin − Net Margin Gap
Gross Margin % − Net Margin %  (this is your overhead impact)

Step 2 — Compare to Benchmarks (Service Business)

MetricHealthyNeeds AttentionCritical
Gross Profit Margin 50%+ 35–49% Below 35%
Net Profit Margin 15%+ 5–14% Below 5%
Payroll as % of Revenue Below 40% 40–55% Above 55%
Overhead Ratio Below 30% 30–45% Above 45%
Gross–Net Margin Gap Below 35% 35–50% Above 50%

Step 3 — Read Your Diagnosis

✅ If your net margin is 15%+ and gross margin is 50%+

Your business is healthy and profitable. Focus on protecting these margins as you grow — they tend to compress with scale if overhead isn’t managed carefully. The next step is building a forward-looking financial model so you can grow intentionally.

⚠️ If your net margin is 5–14% or your overhead ratio is 30–45%

Your business is functional but leaving profit on the table. The gap between your gross margin and net margin is worth investigating — overhead is consuming a significant portion of your gross profit. Prioritize: review each overhead category for waste, check whether pricing reflects your true cost of service, and model what a 5% margin improvement would mean in dollars.

🚨 If your net margin is below 5% or your gross margin is below 35%

This needs immediate attention. A sub-5% net margin means almost all your revenue is being consumed by costs, and one bad month can tip you into loss. If gross margin is below 35%, the problem is structural: your pricing is too low relative to your cost of delivery, or your delivery costs are too high. This is not a bookkeeping problem — it’s a business model problem that requires strategic intervention.

Want a Professional to Run This Analysis?

We do this for every new client in our onboarding financial health check. Book a free strategy call and we’ll tell you exactly where your margins stand — and what to do about it.

Book a Free Strategy Call